I’ve heard it a million times: “Actions speak louder than words.”

In a country like the U.S., where we vote with our dollars, that becomes even more true. We make a demand and the supplier who meets it wins the sale. Sometimes the government—the officials we elected to regulate policy—can give a push to make it happen. The question is, are we speaking up?

Three weeks ago, we bought a used van for our millwork shop. With a price tag of only $500, it seemed like a great deal. A few days later our shop foreman said the van was getting barely 12 MPG. No problem, I thought. We just need a tune up. Sadly, that did nothing.

The van is circa mid to late 90s. We checked, and the rated MPG when it was brand new was only 13 MPG. At the time, that was all the federal government required. As it turns out, it was operating at peak fuel efficiency.

Due to the rising price of gas, consumer demands and resulting government regulations, fuel-efficiency standards have increased. Pickup trucks are in the 20-MPG range now. Down the road, they’ll probably get closer to 30 MPG. To me, this is an example of the government pressing us to do better. In a perfect world, we’d all become more energy efficient on our own. But the reality is, sometimes laws are needed to encourage businesses (and people) to do the right thing.

On January 1, 2011 every building permit issued in the state of California must be designed to meet green standards. I have no doubt that this can be accomplished throughout the U.S.  I believe we can improve our overall energy efficiency and sustainability practices, like we did with fuel mileage.

So, are you letting manufacturers and elected officials know what you want? We can prompt a gentle nudge in the right direction.


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Merrill Stewart is Founder and President of the Stewart Perry Company, a commercial building contractor based in Birmingham, Ala. Contact him via email.
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